JEN KU 💖 
Product & Experience Design
50.8229° N,  0.1363° W   🇬🇧About

E2E: Transforming manual back-end system processes to a user-first digital platformRole: Product Designer (Senior Delivery) I led the creation of this user-centered online booking experience. They wanted to reduce workload on their staff, improve efficiency and keep up with competitors by offering a modern, digital service.

From conducting user research, creating UX flows and prototyping, I was responsible for the creation of their new user centric banking platform. Using Human-Centred Design methodologies, I designed a system based on their daily processes and I supported the Standard Operating Procedures from UX research insights.

I contributed to the new design system with new tested components and fostered collaboration between in-house team and engineering through workshops, opening conversations and breaking down silos. 


🏆 Impact:

  • Increased user satisifaction and reduced inefficiency by bringing users along the design journey
  • Enabled Product Owner to incorporated user insight into the product vision and roadmap
  • Contributed to the design system that is tested with real users


Want to learn more? Let’s connect 📮 I’d love to share with you the details –what I do and how I do it.

©2024 Jennifer Ku, all views are my ownThis portfolio is a continual work in progress and content may be abbreviated for privacy purposes. If you have any feedback or questions, let me know!