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Product & Experience Designer
Experience and Product Designer

Designing the NHS Covid Pass to allow the public to share their vaccination status and travel safely during the global pandemic.

Senior Product Designer @ NHS Covid Pass / Zone Digital (Cognizant DX)
2021 – 2022

As the designer of a service team, I led the UX to ensure our solutions reflect government policies and meet user needs with simplicity and accessibility. I played multiple roles – service design, user research to product design – and collaborated with a multidisciplinary team to create a cohesive user experience and design during an emergency period in a timely manner.

🏆 Supported the public in England and Wales during the pandemic 🏆 Most downloaded free app in the App store, overall, product used by 55+ million people 🏆 Won the 2022 Digital Leaders Impact Pandemic Innovation award.

©Jennifer Ku 2023 
Due to the sensitive nature of the industries I worked in, I cannot publish the content in details. Get in touch so I can walk you through what I did and how I did it. Can’t wait!  ︎