About me 🙋🏻‍♀️

Why I design: creating value and positive impact for the world.

I’m a senior design practitioner, strategist and design leader with a genuine interest in creating helpful and inclusive experience that adds value and positive impact for the world. My curious personality allow me to understand and empathise with people. Through systematic thinking and creative doing, I help break down complexity for people into helpful, meaningful experience so they can do their thing.

With 10+ years of design experience, my work ranges from product, service and visual communication to print, marketing communications and brand design. Whether this is for our client partners, a brand, a peer, a young designer or you, I can't wait to get stuck in and unpack what is in front of me.

As a third culture kid – a Taiwanese-Canadian, now working in the UK – I have a strong interest initatives that focus on culture, societal impact, community and the experiences that connect them. I believe in the power of passion, insights and genuine care and importance to create experiences that are responsible, people focused, inclusive, collaborative and future thinking.

Currently I’m a Senior Experience Designer at Zone Digital, an experience consultancy part of Cognizant Digital Experience (DX).

I’m a proud mentor at University of Hertfordshire, supporting 3rd year students in the last few months of uni and a mentor and mentee at ADP List, a global mentorship network. 🚀 I help peers and young designers to reach their goals.

In my design process, I remember to have fun and make the best work I possibly can.

Personal joys: In my freetime, I’m a calligrapher and artist. You can find me playing with my Tombow brush pens and iPad while listening to jazz music on Spotify.

My specialities

• Service design thinking: apply systematic thinking and holistic approach to design decisions

• End to end product design: own all phases of design from research, concept, workshop, prototype, testing to delivery

• Rapid protoyping: prototype for quick, lean environments that focuses on testing and validations

• Design thinking / HCD: create experiences that focus on users needs, business/organisational needs and technology

• Mentorship: be a sounding board / cheerleader to young designers and peers, helping them reach their goals

• Type nerd: former graphic designer with a deep love for good type and clever visual communication

Process 🗺

1. Design Ops & team set up

Lay the foundation of our collaborative space to unpack people, roles, processes and tools.

Define how we will work together, how we will create impact and how we will deliver. 

2. Discovery & Research

Understand the landscape; what we are doing and why, what is the history and current ‘as is’ process, who are the actors, what is the roadmap... etc.

Define our success metrics, project framework. Build on or challenge client brief.

3. Empathy

Understand the landscape with our users and actors in mind; unpacking opportunities, blockers and key activities etc and ways to help them suceed (or refrain from failing). 

4. Exploration

Ongoing team synthesis of our research and learnings; finding patterns, similarities, blue sky thinkings and red flags.

5. Align & Define

Create the combined ‘as is’ current state to identify possible painpoints, as a team, and focus areas, strategy and north star.

6. Ideate

Using our insights, generate ideas of the focus areas through storyboards, scenarios, concepts and prototypes.

7. Test & Learn

Put ideas and prototypes in front of real users, capturing their feedback, suggestions and essence.

8. Delivery

Refine design to pixel perfect and dev friendly artefacts for delivery and implementation.

9. Iterate & Grow

Ongoing monitoring to learn, iterate and grow; identify quick fixes and longer term opportunities.