51.5072ยฐ N, 0.1276ยฐ W ๐Ÿ‡ฌ๐Ÿ‡ง
Product & Experience Designer
JEN KU  ๐Ÿ’–
Experience and Product Designer



About me ๐Ÿ™‹๐Ÿปโ€โ™€๏ธ

Why I design: creating value and positive impact for the world.


Iโ€™m a senior design practitioner, strategist and design leader with a genuine interest in creating helpful and inclusive experience that adds value and positive impact for the world. My curious personality allow me to understand and empathise with people. Through systematic thinking and creative doing, I help break down complexity for people into helpful, meaningful experience so they can do their thing.

With 10+ years of design experience, my work ranges from product, service and visual communication to print, marketing communications and brand design. Whether this is for our client partners, a brand, a peer, a young designer or you, I can't wait to get stuck in and unpack what is in front of me.

As a third culture kid โ€“ a Taiwanese-Canadian, now working in the UK โ€“ I have a strong interest initatives that focus on culture, societal impact, community and the experiences that connect them. I believe in the power of passion, insights and genuine care and importance to create experiences that are responsible, people focused, inclusive, collaborative and future thinking.


Currently Iโ€™m a Senior Product Designer @ The Guardian, focusing on accessibility and user driven app experience.


Iโ€™m a proud mentor working with BIMA, University of Hertfordshire and ADPList. ๐Ÿš€ I help peers and guide young designers to reach their goals and ideate their paths together.  


Personal joys: In my freetime, Iโ€™m a calligrapher and artist. You can find me playing with my Tombow brush pens and iPad while listening to jazz music on Spotify.




Approach ๐Ÿ”ญ

My specialities

  • Service design thinking: apply systematic thinking and holistic approach to design decisions

  • End to end product design: own all phases of design from research, concept, workshop, prototype, testing to delivery

  • Rapid protoyping: prototype for quick, lean environments that focuses on testing and validations

  • Design thinking / HCD: create experiences that focus on users needs, business/organisational needs and technology

  • Mentorship: be a sounding board / cheerleader to young designers and peers, helping them reach their goals

  • Type nerd: former graphic designer with a deep love for good type and clever visual communication
My princples


  1. Creating a collaboartive environment with a multidisciplinary team

  2. Empathising and work with users at every stage

  3. Working towards a clear value and purpose (of the product or service)

  4. Aligning visions between customers, business, organisation and technology

  5. Being an ethical and responsible human being; leaving the world a better place

  6. Having fun! Lifeโ€™s too short ๎ด๏ธŽ





Process ๐Ÿ—บ


1. Design Ops & team set up

Lay the foundation of our collaborative space to unpack people, roles, processes and tools.

Define how we will work together, how we will create impact and how we will deliver. 
2. Discovery & Research

Understand the landscape; what we are doing and why, what is the history and current โ€˜as isโ€™ process, who are the actors, what is the roadmap... etc.

Define our success metrics, project framework. Build on or challenge client brief.
3. Empathy

Understand the landscape with our users and actors in mind; unpacking opportunities, blockers and key activities etc and ways to help them suceed (or refrain from failing). 




4. Exploration

Ongoing team synthesis of our research and learnings; finding patterns, similarities, blue sky thinkings and red flags.
5. Align & Define

Create the combined โ€˜as isโ€™ current state to identify possible painpoints, as a team, and focus areas, strategy and north star.

6. Ideate

Using our insights, generate ideas of the focus areas through storyboards, scenarios, concepts and prototypes.




7. Test & Learn

Put ideas and prototypes in front of real users, capturing their feedback, suggestions and essence.
8. Delivery

Refine design to pixel perfect and dev friendly artefacts for delivery and implementation.
9. Iterate & Grow

Ongoing monitoring to learn, iterate and grow; identify quick fixes and longer term opportunities.
ยฉJennifer Ku 2023 
Due to the sensitive nature of the industries I worked in, I cannot publish the content in details. Get in touch so I can walk you through what I did and how I did it โ€“ I canโ€™t wait!  ๎ด๏ธŽ