51.5072Β° N, 0.1276Β° W πŸ‡¬πŸ‡§
Product & Experience Designer
JEN KU  πŸ’–
Experience and Product Designer










Hi there – I’m Jen πŸ‘‹ I’m a design practitioner, strategist, and leader with passion for creating inclusive and value-driven experiences that have positive impact on the world.

With 10+ years experience across creative disciplines, my current focus is in product design and communication; from shaping product strategy, storytelling, designing user focused services to creating smarter, elegant UI – πŸ™‹πŸ»β€β™€οΈ count me in.  

In my process, I remember to have fun and make the best work I possibly can ✨.


ξ‚ŒοΈŽοΈŽοΈŽ

Moments I’m proud of...



Strengthening the app proposition with a streamlined sign in and onboarding experience. 


Design Lead, App Experience & Sign-In / Senior Product Designer (FTC) @ The Guardian
2023 – present


From strategy, research to design, I set the end to end user experience of the App onboarding and sign-in and owns the Sign-In product. I collaborate with four product teams - including senior stakeholders, product managers, product designers and engineers -  to ensure a seamless experience across the different features in App and Revenue workstreams. 

Impact:
πŸ“ This is a live project with 3 rollout phases; Teaser, Trial and MVP. πŸ† Current in Trial Phase, we are seeing a 27% uplift of new users onboarding to their new accounts. Stay tuned...


Leading UX design conversations and workstreams to prove UX values and improve user experience for front-end and back-end users. 


Design Lead @ Social Work England / Zone Digital (Cognizant DX)
2022 – present


I established user-focused ways of working, grew the design discipline from 1 to 3 teams and made design a strategic partner to enhance the user experience for both front-end and back-office users. The features include case and communication management and search the register. 

Impact:
πŸ† Enable delivery and strategic teams to approach roadmap, get assurance and set benchmarks with user needs and research evidence. πŸ† Increased product efficiency by 15%, reducing manual processes and pressure in internal teams. 


Improving workflow processes and experience by designing a user first back-end system 



Senior Product Designer @ Discover Financial Services / Zone Digital (Cognizant DX) 
2021
 

From conducting user research, creating UX flows and prototyping, I help the organisation to move from a manual back-end process system into a new digital product. I contributed to the new design system with new tested components and fostered collaboration between in-house team and engineering through workshops, opening conversations and breaking down silos. 

Impact:
πŸ† Transformed the organisation from a paperwork system into a collaborative digital product that aimed to help increase efficiency, satisfaction, security and content integrity πŸ† Enabled Product Owner to incorporated user insight into the product vision and roadmap


Designing the NHS Covid Pass to allow the public to share their vaccination status and travel safely during the global pandemic.


Senior Product Designer @ NHS Covid Pass / Zone Digital (Cognizant DX)
2021 – 2022


As the designer of a service team, I led the UX to ensure our solutions reflect government policies and meet user needs with simplicity and accessibility. I played multiple roles – service design, user research to product design – and collaborated with a multidisciplinary team to create a cohesive user experience and design during an emergency period in a timely manner.

Impact:
πŸ† Supported the public in England and Wales during the pandemic πŸ† Most downloaded free app in the App store, overall, product used by 55+ million people πŸ† Won the 2022 Digital Leaders Impact Pandemic Innovation award.

Β©Jennifer Ku 2023 
Due to the sensitive nature of the industries I worked in, I cannot publish the content in details. Get in touch so I can walk you through what I did and how I did it – I can’t wait!  ︎