Jennifer Ku

Product & Experience Design


 

Digital Product & Services
User Experience Design
User Interface Design 
Product Strategy
Design Systems & Ops




Selected work




Increasing engagement with strengthened reader value and deepened editorial intent in the Live App

THE GUARDIAN, LIVE APP // PRODUCT DESIGN


I work with The Guardian teams to strategise, plan, and design our App value proposition, connecting editorial vision, business needs and reader value and strengthening it as a premium product.

CASE STUDY COMING SOON





Optimising a cross-platform onboarding experience, 

THE GUARDIAN, LIVE APP & WEB PLATFORMS // PRODUCT DESIGN



I led design strategy and product design delivery of app onboarding from app launch for new and existing users, while testing our hypotheses and assumptions for future optimisation. 

SEE CASE STUDY: PASSWORD REQUIRED




Redesigned back office processes and interface design with users, improving costly operational procedures
and job satisfaction

SOCIAL WORK ENGLAND // PRODUCT DESIGN, USER RESEARCH


I partnered with the Product Owners, Product Manager and Engineering Lead to create more efficiency, user satisfaction in the back office systems. I was hands-on in all stages of discovery and delivery, as well as managing a designer and researcher.

CASE STUDY COMING SOON






Enabled 55+ million users in England and Wales to share their vaccination status and travel safely during the global pandemic

NHS // PRODUCT DESIGN, SERVICE DESIGN, USER RESEARCH


I led design in a service squad to create simple and accessible design against policies and user needs. I played multiple design roles within cross functional teams to achieve a cohesive user experience in a fast paced environment.

SEE CASE STUDY: PASSWORD REQUIRED





💁🏻‍♀️


Hi there! I’m Jen – a  senior design practitioner, strategist, and leader with a passion for creating inclusive and value-driven experiences that have positive impact on the world.

With more than 10 years of experience across design disciplines, I approach my process and design with human-centred design principles, meeting user needs and helping business to reach their goals. In any environment, I remembers to have fun and make the best work I possibly can✨.

Currently at The Guardian, I improve digital products and create delightful experiences for our global readers aligning to business needs and editorial vision.  


SEE MY CV VIA LINKEDIN




Impact swag image

Mentor at ADPList, collaborated with British Interactive Media Association (BIMA)

The pace of worklife can be overwhelming... I strive to be a cheerleader and soundboard – like those that helped me – for peers and young designers in any situations. 

I have helped designers finding their paths, reaching their goals and getting the job they want. How can I help? 
 GET IN TOUCH VIA ADPLIST



©2024 Jennifer Ku.
My portfolio is a continual work in progress. All views are my own.

Want access to my case studies or think I could be a good fit? Let’s connect 
jenniferwku@gmail.com
linkedin.com/in/jenniferku/