Jen Ku 💖
✨💁🏻♀️
designer of products, services and work in progresses, while figuring it out with AI
in any environment, i remember to have fun and make the best work i possibly can
Selected work
Growing engagement and enhancing digital experience for readers and editorial ᐧ The Guardian News App & Web
Improved and scaled The Guardian’s audio and video experience that empower editors with additional capabilities and connect readers with enhanced multi-media experience while strengthening the app value proposition.
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Improving operational workflow from 3 days to 20 minutes ᐧ Ticketmaster, B2B Enterprise
Instilled systems thinking and holistic approach to a complex enterprise product. By refining the core service definition and surfacing human centred end-to-end workflows, I empowered operational teams with greater clarity, control and a 99% reduction in task completion time.
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Reimaging client and partner collaboration to reduce hand-off frictions ᐧ Ticketmaster, B2B Enterprise
Through discovery insights, I’m creating a new concept simplify complexity and redudancy to increase speed, clarity and transparency from specing, build to publish.
Coming Soon!
Increasing completion rate by 30% with a cross-platform onboarding experience ᐧ The Guardian News App
Led design strategy and product design delivery of app onboarding from app launch for new and existing users, while testing our hypotheses and assumptions for future optimisation.
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Increasing service confidence and operational efficiency through user-centered system redesign ᐧ Social Work England
Partnered with the Product Owners, Product Manager and Engineering Lead to create more effectiveness, efficiency and user satisfaction in the back office systems. I was hands-on in all stages of discovery and delivery, as well as managing a designer and research intern.
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Enabling 55+ million users in England and Wales to share their vaccination status and travel safely during a global pandemic ᐧ NHS Covid Pass App
Led design in a service squad to create simple and accessible design against policies and user needs. I played multiple design roles within cross functional teams to achieve a cohesive user experience in a fast paced environment.
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Designer of Products, Services & Design Strategy
Hi, I’m Jen 👋 a product designer with a knack service design and analytical thinking, and 10+ years of experience at brands and agencies creating end-to-end design in complex, cross-functional environments.
Currently, I’m a Lead Product Designer at Ticketmaster, bridging human centred design and system thinking in a complex enterprise environment to scale our products, improve experiences and empower our users with great agency.
My role sits at the intersection of fans, clients, partners and technology in our internal platforms, across design ownerships, stakeholder alignments and contribute to cohesive design systems & experience, and product growth.
Currently, I’m a Lead Product Designer at Ticketmaster, bridging human centred design and system thinking in a complex enterprise environment to scale our products, improve experiences and empower our users with great agency.
My role sits at the intersection of fans, clients, partners and technology in our internal platforms, across design ownerships, stakeholder alignments and contribute to cohesive design systems & experience, and product growth.
🏆 My proud achievements are delivering value driven experiences in Public Sector for Social Work England and NHS Covid Pass, and reimagining reader and editorial experience for The Guardian.
I love to learn and help – I’ve been a mentor through BIMA, University of Hertfordshire and ADPList. I’m inspired those that guided me – I strive to be a cheerleader and sounding board for fellow designers. I have helped peers finding their paths, reaching their goals and getting the role they want!
Got a challenge or question? Tell me more!
Recent Experience
Lead Product Designer
@ Ticketmaster. 2025–Current
Senior Product Designer
@ The Guardian. 2023–2025
UX Lead
for Social Work England, NHS Covid Pass, BMW & Discover Financial Services
@ Cognizant. 2022–2023
Lead Experience Designer
@ ICF Consulting. 2019–2022
Lead Product Designer
@ Ticketmaster. 2025–Current
Senior Product Designer
@ The Guardian. 2023–2025
UX Lead
for Social Work England, NHS Covid Pass, BMW & Discover Financial Services
@ Cognizant. 2022–2023
Lead Experience Designer
@ ICF Consulting. 2019–2022