Hi there! I’m a design lead – creating delightful, inclusive experiences by connecting business needs, user insights, design excellence and strategic delivery.
With 10+ years of experience across design disciplines, I approach my process with human-centred design principles, making sure each interaction adds value and delivers impact.
In any environment, I remember to have fun and make the best work I possibly can ✨ 💁🏻♀️
Selected work
Growing app readership and engagement with an optimised multimedia experience ᐧ The Guardian Live App
Worked with The Guardian teams to improve and reimagine our app audio experience. The goal is to not only enrich the user experience but to connect readers to our audio journalism while strengthening the app commercially.
CASE STUDY COMING SOON
Increasing completion rate by 30% with a cross-platform onboarding experience ᐧ The Guardian Live App
Led design strategy and product design delivery of app onboarding from app launch for new and existing users, while testing our hypotheses and assumptions for future optimisation.
Increasing user satisfaction and service confidence by 50% with a new user focused system and processes ᐧ Social Work England
Partnered with the Product Owners, Product Manager and Engineering Lead to create more effectiveness, efficiency and user satisfaction in the back office systems. I was hands-on in all stages of discovery and delivery, as well as managing a designer and research intern.
Enabling 55+ million users in England and Wales to share their vaccination status and travel safely during a global pandemic ᐧ NHS Covid Pass App
Led design in a service squad to create simple and accessible design against policies and user needs. I played multiple design roles within cross functional teams to achieve a cohesive user experience in a fast paced environment.
Mentoring via ADPList & British Interactive Media Association (BIMA)
Inspired by those that helped me, I strive to be a cheerleader and soundboard for fellow designers. I have helped peers finding their paths, reaching their goals and getting the job they want.
My portfolio is a continual work in progress