Jen Ku
Product & Experience Design
🙋🏻♀️
Digital Product & Services
User Experience Design
User Interface Design
Product Strategy
Design Systems & Ops
Selected work
Growing app readership and engagement with an optimised multimedia experience
THE GUARDIAN, LIVE APP
I worked with The Guardian teams to improve and reimagine our app audio experience. The goal is to not only enrich the user experience but to connect readers to our audio journalism while strengthening the app commercially.
CASE STUDY COMING SOON
Increasing completion rate by 30% with a cross-platform onboarding experience
THE GUARDIAN, LIVE APP
I led design strategy and product design delivery of app onboarding from app launch for new and existing users, while testing our hypotheses and assumptions for future optimisation.
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Increasing service confidence by 50% and user satisfaction while reducing cost with a new user focused system and processes
SOCIAL WORK ENGLAND
I partnered with the Product Owners, Product Manager and Engineering Lead to create more effectiveness, efficiency and user satisfaction in the back office systems. I was hands-on in all stages of discovery and delivery, as well as managing a designer and research intern.
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Enabling 55+ million users in England and Wales to share their vaccination status and travel safely during the global pandemic
NHS APP / COVID PASS
I led design in a service squad to create simple and accessible design against policies and user needs. I played multiple design roles within cross functional teams to achieve a cohesive user experience in a fast paced environment.
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💁🏻♀️
Hi there! I’m Jen – a strategic-minded designer and design leader passionate about creating inclusive, value-driven experiences that positively impact the world.
With more than 10 years of experience, I approach my process and design with human-centred design principles, meeting user needs and helping business to reach their goals. In any environment, I remember to have fun and make the best work I possibly can✨.
Currently at the Guardian, I focus on driving the growth and continuous improvement of our digital products, ensuring they deliver delightful experiences for our global readership and editorial teams.
SEE MY CV VIA LINKEDIN
Mentor at ADPList, collaborated with British Interactive Media Association (BIMA)
Worklife can be overwhelming... Inspired by those that helped me, I strive to be a cheerleader and soundboard for peers and young designers in any situations. I have helped designers finding their paths, reaching their goals and getting the job they want.
How can I help?
GET IN TOUCH VIA ADPLIST
My portfolio is a continual work in progress. All views are my own.