Jennifer Ku
Product & Experience Design
Digital Product & Services
User Experience Design
User Interface Design
Product Strategy
Design Systems & Ops
Selected work
Increased engagement in app with new audio experiences; read it to me and mini player
THE GUARDIAN, LIVE APP // PRODUCT DESIGN
I worked with The Guardian teams to improve and reimagine our app audio experience. The goal is to not only enrich the user experience but to connect readers to our audio journalism while strengthening the app commercially.
CASE STUDY COMING SOON
Increased completion rate by 30% with a cross-platform onboarding experience
THE GUARDIAN, LIVE APP & WEB PLATFORMS // PRODUCT DESIGN
I led design strategy and product design delivery of app onboarding from app launch for new and existing users, while testing our hypotheses and assumptions for future optimisation.
SEE CASE STUDY WITH PASSWORD
Improved case worker system with user centred principles, increasing user satisfaction and cost, and service reliability by 50%
SOCIAL WORK ENGLAND // PRODUCT DESIGN, USER RESEARCH
I partnered with the Product Owners, Product Manager and Engineering Lead to create more effectiveness, efficiency and user satisfaction in the back office systems. I was hands-on in all stages of discovery and delivery, as well as managing a designer and researcher.
CASE STUDY COMING SOON
Enabled 55+ million users in England and Wales to share their vaccination status and travel safely during the global pandemic
NHS // PRODUCT DESIGN, SERVICE DESIGN, USER RESEARCH
I led design in a service squad to create simple and accessible design against policies and user needs. I played multiple design roles within cross functional teams to achieve a cohesive user experience in a fast paced environment.
SEE CASE STUDY WITH PASSWORD
💁🏻♀️
Hi there! I’m Jen – a senior design practitioner, strategist, and leader with a passion for creating inclusive and value-driven experiences that have positive impact on the world.
With more than 10 years of experience across design disciplines, I approach my process and design with human-centred design principles, meeting user needs and helping business to reach their goals. In any environment, I remembers to have fun and make the best work I possibly can✨.
Currently at The Guardian, I improve digital products and create delightful experiences for our global readers aligning to business needs and editorial vision.
SEE MY CV VIA LINKEDIN
Mentor at ADPList, collaborated with British Interactive Media Association (BIMA)
The pace of worklife can be overwhelming... I strive to be a cheerleader and soundboard – like those that helped me – for peers and young designers in any situations.
I have helped designers finding their paths, reaching their goals and getting the job they want. How can I help?
GET IN TOUCH VIA ADPLIST
My portfolio is a continual work in progress. All views are my own.