Mogo Campaign

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CUSTOM LETTERING

Mogo is a young and innovative organization that focuses on providing micro-loans. Their target audience is millennials and their branding is designed to make Mogo unintimidating, relatable and approachable.

For their 2014 campaign, I was commissioned to create custom brush lettering with their edgy brand image in mind with the goal of attracting new members. 

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Working closely with the Art Director at Mogo, I explored a few different brushes and techniques to match their tone. Once the Art Director and I settled on the overall look and feel, I created more custom letterings for the rest of their campaign.

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The letterings were used on Mogo's website, print and digital advertisements, videos, giveaways and so on. 

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