Cider Life Festival
STRATEGY, CUSTOM CALLIGRAPHY, DIGITAL DESIGN & MARKETING
Over August Bank Holiday Weekend, Cider Life took over over 25 pubs across the UK to celebrate this national favourite and essence of summer. With a team of strategist, marketing specialist and developer, I create the framework and digital experience of Cider Life – from ad targetting, event planning, branding to creative design. I designed the Cider Life Festival using bright colours, quirkly illustrations, and custom typography to reflect the spirit of classic British music festivals and the essence of summer.
The website features a search function for user to find their closest pub based on their current location or postcode. Also, it also showcases of the weekend line up, guest ciders with its tasting notes, offers, live instagram feed and all the other info needed to get the guests ready for an eventful weekend!
CREATED AT IGNITE HOSPITALITY – DESIGN MANAGER: ADAM SNOW