Product & Experience Design
Why I design – creating value and positive impact for the world
I’m an experienced design practitioner, strategist, and advocate with a passion for creating inclusive and value-driven experiences that have positive impact on the world.
My curious nature helps me empathise with people I design for and collaborate with. By approaching my work with human centred design methodologies, systematic mapping and creative doing, I break down complexity into meaningful products and delightful experiences.
With 10+ years of experience across design disciplines, my current focus is within product and experience design space. I approach design with human centred design principles and remember to have fun and make the best work I possibly can.
My belief and interests that impact my design:
As a third culture kid – a Taiwanese-Canadian, now living in the UK – I have a strong interest initatives that focus on culture, societal impact, community and the experiences that connect them. I believe in the power of passion, insights and genuine care and importance to create experiences that are accessible, inclusive, responsible and future thinking.
I'm a certified mentor at British Interactive Media Association (BIMA), University of Hertfordshire and ADP List, a global mentorship network. 🚀 I enjoy collaborating peers and young designers achieve their goals while learning from the amazing community.
– The Guardian
– Social Work England
– NHSx / DHSC
– Department for Transport
– Discover Financial Services
– Lloyds Banking Group
– Sainsbury’s Nectar
– easyJet
– BMW
– Three UK
My process and tools in a nutshell
I approach design with human centred design principles and remember to have fun and make the best work I possibly can.
Lay the foundation of our collaborative space to unpack people, roles, processes and tools.
Define how we will work together, how we will create impact and how we will deliver.
Understand the landscape; what we are doing and why, what is current ‘as is’ state, who are the actors. Often times this result in a product canvas or UX lean canvas to define our narrative and competitor research.
Understand our user landscape with our users and actors in mind by collaborating with stakeholders to conduct user research, data analysis and social listening. How might we help our users succeed?
The juicy UX stuff – depending on the context, the activities and outputs could be scenarios, storyboards, user flow, journey maps, experience maps, information architecture, uxrequirements, wireframe, interaction design and high-fi or low-fi prototypes.
Run UX workshops and ideations to share knowledge, cocreate, make decisions and ideate throughout these stages.
Create the combined ‘as is’ current state to identify possible painpoints, as a team, and focus areas, strategy and north star. That’s our ‘to be’ future state
Play an active role with product managers and engineering leads to define our roadmaps, storyboards and backlog.
Take the requirements set in the storyboard of epics and tickets to refine design to higher fidelility prototypes so we can validate with real users.
Some testing methodologies are usability testing (moderated and unmoderated), live split tests and smoke tests.
Some testing methodologies are usability testing (moderated and unmoderated), live split tests and smoke tests.
Refine design to pixel perfect and dev ready artefacts for delivery and implementation.
Surface our learnings and documentations to bring teams onto the same page and on our journey.