Product & Experience Design
With more than 10 years of experience across design disciplines, I approach my process and design with human-centred design principles. In any environement, I remember to have fun and make the best work I possibly can✨.
Currently at The Guardian, I improve our digital products and experiences for our global readers to achieve business needs and editorial vision.
From strategy, research to hands-on design, I set the end-to-end user experience to ensure a seamless, user first experience across different workstreams in App. I spearheaded the process with complex stakeholder workshops to align on our vision, ideas and constraints, resulted in a cross-team experience map, rapid high-fidility prototypes, AB testing and product roadmaps.
Throughout the process I worked closely with an agile team of product managers, engineers, UI designer and senior stakeholders.
🏆 Impact:
- Increased completion rate at 00%* in intitial rollout
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Helped 000K* account holders to sign-in
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Set a UX vision that support 3 product team’s roadmap
- Enabled an universal portal for various of Guardian product
*numbers blocked for privacy purposes
As a Product Design Lead, I was responsible and accountable for all design outputs from research, workshop, experience mapping, prioritisation, prototyping and UI design. I also managed a small team of a product designer and a UX researcher (intern) and established a user-focused ways of working with an agile delivery team and business stakeholders.
We delivered a set of updated operational processes against the system based on user feedback. The outputs were validated with senior stakeholders to ensure governance, alignment and meet business goals.
🏆 Impact:
- Enable delivery and strategic teams to approach roadmap, get assurance and set benchmarks with user needs and research evidence
- Increased product efficiency by 15%, reducing manual processes and pressure in internal teams.
- Set a strategy and implementation plan to increase operational benchmark by 100% in phased releases
In an emergency environment, I was flexible to play multiple roles – service design, user research to product design. I collaborated with a multidisciplinary team to create a cohesive user experience and design.
🏆 Impact:
- App and Service used by 55+ million people (most downloaded free app in the App store in 2022)
- Delivered an emergency product that supported the public in England and Wales during the pandemic
- Won the 2022 Digital Leaders Impact Pandemic Innovation award (NHS Covid App)
From conducting user research, creating UX flows and prototyping, I was responsible for the creation of their new user centric banking platform. Using Human-Centred Design methodologies, I designed a system based on their daily processes and I supported the Standard Operating Procedures from UX research insights.
I contributed to the new design system with new tested components and fostered collaboration between in-house team and engineering through workshops, opening conversations and breaking down silos.
🏆 Impact:
- Increased user satisifaction and reduced inefficiency by bringing users along the design journey
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Enabled Product Owner to incorporated user insight into the product vision and roadmap
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Contributed to the design system that is tested with real users